Seconda edizione: "Disrupt design. Return power to the designer and dismantle the status quo". Ideato da Tom Dixton, Most e' una piattaforma dedicata al design che vede coinvolti gli spazi interni ed esterni dell'edificio cinquecentesco che ospita il museo. Sono qui riuniti espositori, nuovi talenti, incontri, performance.
Next April will see the second showing of MOST, the design destination instigated by British designer
Tom Dixon at Milan’s Museum of Science and Technology. It will provide Milan Design Week with a
curated creative hub, promoting forward-thinking culture, commerce and creativity against the
extraordinary backdrop of historic exhibits based on technological innovation.
Online retailer Fab.com has been named as main event partner for the 2013 event. The strategic
partnership with the design-led Fab.com retail site reinforces MOST’s commitment to distribution
and digital communication being integral to the design process.
Fab.com co-founder Bradford Shellhammer says, ‘MOST is a dream opportunity for Fab to engage
with the international community while exploring innovations in technology and design. This is an
amazing exhibition at the forefront of design culturally, creatively and commercially, and we feel
privileged to be a part of it.’
MOST is now seeking other collaborative companies and organisations to present active ideas with a
focus on making and means of production, food and taste. These ideas will be broadcast out to
Milan and the world. Dixon, the show’s curator, describes MOST as ‘a collision’ manifest in the
inclusion of craftsmen as well as rapid prototyping, fast food versus slow food, digital and analogue.
Potential participants with major projects for inclusion in MOST 2013 should contact MOST project
manager Will Sorrell at will.sorrell@tomdixon.net
‘Milan has become the greatest design show on earth,’ says Dixon. ‘We are aiming to be the
epicentre – a global carnival of the freshest installations, discussions and forward-thinking ideas.’
Press information:
Judith Fereday / Dharine Surenthiran
Tel: +44(0)20 7420 1700 Judith.fereday@camronpr.com / Dharine.surenthiran@camronpr.com
Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci
via S. Vittore, 21 - Milano
Orario: mart 10-21, merc e dom 10-18, giov 10-21
Ingresso libero su prenotazione via web http://www.mostsalone.com