calendario eventi  :: 

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18/9/2012

Viennafair

Messe Wien, Wien

(Vienna, August 29, 2012) In our largely globalized society, artistic questions and strategies comply less and less with the borders of topographic or political geographies. Rather, they increasingly reflect new forms of a sociocultural discourse that links different stakeholders – also with the help of new social media – into a global network regardless of cultural boundaries. A place located at the intersection of different cultures which recognizes its function as a catalyst in the advancement of these new cultural identities is virtually predestined to assume a position at the forefront of new artistic developments. With its rich cultural heritage, but also an extraordinarily dynamic and increasingly multi-ethnic contemporary art scene, Vienna deserves an art fair with an international format that corresponds with its status of a metropolis and with Austrian galleries that have, for many years, successfully positioned themselves in the international art market.

With the elaboration of the exhibition format behind VIENNAFAIR The New Contemporary, an important first step has successfully been made toward an enhanced international presence in the gallery scene and, above all, among art collectors around the world. The participation of renowned international and national galleries in combination with the presentation of younger galleries that act as forerunners in contemporary art production enables VIENNAFAIR The New Contemporary to offer the unique opportunity to experience the work of established artists alongside that of emerging artists and new talents – and a chance for buyers to expand their own art collections in both directions.

The idea of Europe as an expanded economic and cultural space, beyond the borders of the EU, is central in the further development of the focus on Central, Eastern, and Southeastern Europe, an idea that once again demonstrates VIENNAFAIR The New Contemporaryʼs unique position in the international art fair circuit. In addition to the numerous Eastern European galleries, many of which began their international careers in earlier editions of VIENNAFAIR, VIENNAFAIR The New Contemporary also presents Istanbulʼs upcoming gallery scene, both renowned and young galleries from St. Petersburg and Moscow, and even a special showcase of art from the Caucasus region, which is still far removed from the art market. This creates an unrivaled and lively platform for exchange between the still very Western-oriented art market and regions in which totally new forms of cooperation between art, economy, and civil society are currently blossoming.

Informed significantly by the parallel development of digital technologies and the historical emergence of new political geographies, unprecedented cooperations are forming internationally between the individual arts sectors, between high and pop culture, and between artistic practices and the creative industries. VIENNAFAIR The New Contemporary investigates these phenomena – for example, in the special program VIENNA CLICK and also prior to the fair in its International Art Industry Forum – and demonstrates the creative potential of such interconnections. VIENNAFAIR The New Contemporary thereby offers the creative scene a forum where they can discuss strategies for the development of new markets with prominent international representatives from cultural and creative industries, the finance sector, and the art market. In this way, Vienna becomes a breeding ground for innovative and far-reaching artistic ideas and a laboratory for new economic models in the global art market.

Extensive visitor program with experts from the international art world
In addition to the presentations of the galleries, it is equally important to the artistic directors of VIENNAFAIR The New Contemporary to offer the public further information about the focus regions and also to initiate new cooperations between the individual art branches. To this end, VIENNAFAIR The New Contemporary has organized an extensive supplementary program: VIENNA QUINTET, VIENNA TALKS, VIENNA SONIC, VIENNA STUDIO, VIENNA LIVE, and VIENNA CLICK. The successful cooperation with “departure”, the City of Viennaʼs creative agency, will also be continued in the framework of VIENNA TALKS.

VIENNA QUINTET – Contemporary artistic positions from Azerbaijan, Belarus, Georgia, Kazakhstan, and the Ukraine
VIENNA QUINTET – A special exhibition with artists Leyla Aliyeva, Khanlar Gasimov and Altay Sadigzadeh from Azerbaijan, Tutu Kiladze and Ketuta Alexi Meskhishvili from Georgia, the artist duo Galim Madanov & Zauresh Terekbay from Kazakhstan, A.R.CH. and Sergey Zhdanovich from Belarus, and Sergey Bratkov from the Ukraine, presents the latest developments in the contemporary art scenes of these former Soviet republics. This exhibition by Christina Steinbrecher and Vita Zaman, the artistic directors of VIENNAFAIR The New Contemporary, was organized in close cooperation with curators and art institutions in these countries.

Azerbaijan: In her graphic works, paintings, and sculptures, Leyla Aliyeva deals extensively with the traditions of her homeland Azerbaijan. In addition to her own artistic activities, she serves as the chair of the Heydar Aliyev Foundation – a charitable and culturally and politically engaged non-profit organization – supporting young artists from Azerbaijan who live and study in Russia and in Europe.
In his installations and performances Khanlar Gasimov uses materials such as rice, plastic bottles, jute bags, or human hair to elicit a melancholic cultural nostalgia against the backdrop of the enormous sociopolitical and cultural changes taking place in Azerbaijan. Altay Sadigzadeh “sneaks” miniature scenes of everyday life into his abstract paintings and drawings. He forges exciting combinations of his post-modern mythical reflections on society with surreal images that derive their force from caricatures and comics. Gasimov and Sadigzadeh were represented at the 54th International Art Exhibition – La Biennale di Venezia in 2011 with works in the Azerbaijan National Pavilion and will produce new works extra for VIENNA QUINTET.

Belarus: With a great eye for detail, A.R.CH. (Michael Senkova) tells disturbing stories about the pathological alienation of society in his paintings. The doomed protagonists are cloaked in a darkness, somewhere between memories, dreams, and fairytales. The photo artist Sergey Zhdanovich eternalizes moments of absolute silence with his camera: His poetic images of barely visible movements of rigid forms in vast landscapes seem to dissolve the borders between reality and an infinite future.

Georgia: Inspired by the writings of Roland Barthes, Ketuta Alexi Meskhishvili poignantly thematizes the temporality of the medium photography through the manipulation of the photographic image and the collaged integration of the everyday into the picture. Tutu Kiladze is committed to traditional oil painting with its classical genre pictures and still lifes. In the framework of VIENNA QUINTET she presents two big and nine small format canvases featuring market scenes from Tbilisi.

Kazakhstan: The installation “Transgression” by artist duo Galim Madanov & Zauresh Terekbay, presented during VIENNA QUINTET, was also exhibited in the Central Asia Pavilion at the 54th International Art Exhibition – La Biennale di Venezia in 2011. 250 acrylic paintings, densely stacked side by side on shelf boards, with everyday symbols of modern life unify into a portrayal of the merciless way in which consumer society swallows people up.

The Ukraine: In his portraits, which at times push the boundaries of truthfulness and good taste, the Ukrainian photographer Sergey Bratkov – enfant terrible and one of the most important contemporary artists of the former Soviet region – relentlessly documents the rapidly transforming society after the demise of the Soviet Union and its search for identity.

The special exhibition VIENNA QUINTET strives to raise awareness for these geographies and invites to a dialogue with the artists, cultural workers, and collectors.

VIENNA TALKS
VIENNA TALKS showcases a broad spectrum of interdisciplinary talks with interesting representatives from the contemporary art scene and from the fields of cultural management, architecture, and literature – a program that reflects the intentions of VIENNAFAIR The New Contemporary to their fullest. On each day of the fair is a thematic focus: VIENNA QUINTET, Turkey, Russia, and On Collecting.

VIENNA QUINTET Day (Thursday, September 20, 2012)
Thursday afternoon is dedicated completely to VIENNA QUINTET. Under the motto “Shifting Perceptions”, the artistic directors of VIENNAFAIR The New Contemporary, Christina Steinbrecher and Vita Zaman, introduce the work of the artists from five former Soviet republics who are participating in the special exhibition. In discussions and slideshows, visitors have the chance to gain insights into the contemporary art scenes in Azerbaijan, Belarus, Georgia, Kazakhstan, and the Ukraine.

Speakers in 30-minute intervals – 3:00 pm: Mila Askarova, founder and director of Gazelli Art House, London and Khanlar Gasimov, artist, Baku/New York – 3:30 pm: Kestutis Kuizinas, founder and director of the Contemporary Art Centre, Vilnius, Simon Rees, head of Museum Management, Curatorial Development and Fundraising, MAK Vienna, and Sergey Zhdanovich, artist, Minsk – 4:00 pm: Tutu Kiladze, artist, Tiflis, Miranda Mirianashvili, collector, Tiflis, and Irena Popiashvili, director, Tbilisi State Academy of Arts – 4:30 pm: Galim Madanov & Zauresh Terekbay, artist duo, Almaty, Almagul Menlibaeva, artist, Almaty/Berlin, and Sara Reza, critic and curator, London – 5:00 pm: Yana Barinova, art critic and curator, Kiev, Sergey Bratkov, artist, Moscow, Bjorn Geldhof, artistic director and curator, PinchukArtCentre, Kiew.

Turkey Day (Friday, September 21, 2012)
In the framework of three discussion rounds on Friday afternoon, Nazlı Gűrlek, the curator of the special project “DIYALOG”: Art from Turkey, speaks with experts about current developments in the Turkish art scene. The three thematic fields are On Collecting, On Institutions, and On Curating.

On Collecting – 3:00 pm: Osman Erden, president of AICA Turkey, Istanbul, Zeynep Öz, curator and founder of SPOT, Istanbul, and Agah Ugur, collector and CEO, Borusan Holding, Istanbul. On Institutions – 3:30 pm: Esra Aysun, director of the Museum of Innocence and Turkey coordinator, Soros Foundation, Istanbul, Merve Caglar, general secretary, SAHA Association, Istanbul, and Simon Rees, head of Museum Management, Curatorial Development and Fundraising, MAK Vienna.
On Curating – 4:00 pm: Canan Dağdelen, artist and teacher at the University of Applied Arts Vienna and Basak Doğa Temür, exhibition director and curator, ARTER, Istanbul.

Russia Day (Saturday, September 22, 2012)
With eight Russian galleries, contemporary art from Russia is very prominently represented at VIENNAFAIR The New Contemporary. Whoever wants to learn more about the Russian art scene is invited to Russia Day on Saturday afternoon when themes such as biennale models, art foundations and institutions, and cooperation initiatives will be dealt with.

Speakers in 30-minute intervals – 3:00 pm: Anne Maier, press manager, Haus der Kulturen der Welt, Berlin on the theme Biennale Models with Joseph Backstein, director of The Institute of Contemporary Art, Moscow and commissioner of the Moscow Biennale of Contemporary Art and Alisa Prudnikova, director, Ural Branch of the National Centre for Contemporary Arts and commissioner of the 1 and 2 Ural Industrial Biennial, Ekaterinburg. – 3:30 pm: Under the motto Corporate Initiatives, David Grosz, ARTIFEXpress editor-in-chief, moderates a discussion with Alistair Hicks, senior curator, Deutsche Bank, London and Walter Seidl, curator, ERSTE Bank Collection, Vienna, about the motivations and experiences of cooperation initiatives in the fields of art and culture.
– 4:00 pm: On Foundations is the title of the third discussion round in which Marina Kurikhina, curator and independent advisor speaks with Tarek Echeverria Samperio, director, Fundación Magnolia, Mexico City, Justyna Buśko, president of the board, Art Stations Foundation 5050, Poznań, Marko Lulic, artist, Vienna, and Valentina Volchkova, director of The Pace Gallery, New York, about the importance and role of art foundations.

On Collecting Day (Sunday, September 23, 2012)
ERSTE Event: Conversations on Collecting in Eastern European Countries On Sunday afternoon under the title On Collecting, collectors, gallerists, and curators have their say. Different private collections, collecting models, and issues related to collecting in emerging markets will be introduced. The discussion rounds are organized in cooperation with Erste Bank, an institution that has continuously supported the art scenes in Central, Eastern, and Southeastern Europe for years.
Themes and participants:
Shifting Perceptions: Baltics – 3:00 pm: Riivo Anton, collector, Tallinn, Lolita Jablonskiene, chief curator, National Gallery of Art, Vilnius and Elina Zuzane, art market critic, arterritory.com, Riga. Moderation: Karin Laansoo, director of the Contemporary Art Development Centre, Tallinn.
Private Collections – 3:30 pm: Dieter Bogner, Collector, Vienna and Zsolt Somloi, collector, Private Collection Katalin Spengler – Zsolt Somloi, Budapest. Moderation: Carola Annoni, artist and art manager, Vienna.
Models of Collecting – 4:00 pm: Harald Falckenberg, collector and founder of the Sammlung Falckenberg, Hamburg, Sarah Aibel, curator, Sender Collection, New York, James Lindon, collector and founder of the Lindon Gallery, London, Nu Nguyen, curator, Ovitz Collection, Los Angeles. Moderation: Bettina Steinbrügge, curator for contemporary art, Belvedere/21er Haus, Vienna.
Collecting in Pre-Market Countries – 4:30 pm: Gabor Ebli, art historian, Budapest, Branko Franceschi, curator, Marinko Sudac Collection, Zagreb, Béla Horváth, collector, The Horvath Art Foundation, Budapest, Vessela Nozharova, freelance curator, Sofia, Gaudenz B. Ruf, Swiss collector and initiator of the G.B. Ruf Award Bulgaria, Sofia, and Simona Vilau, contributor, EEC Project, Bucharest. Moderation: Hans Knoll, collector and founder of Knoll Galleries, Vienna/Budapest.

VIENNA SONIC
From Futurism and Fluxus to the latest tendencies in the twenty-first century, sound art has developed into an independent and recognized art form within the fields of fine arts and music. In sound sculptures, installations, and music performances, artists shape the interplay between sound, space, time, movement, and form. But despite its increasing presence in museums and exhibition halls, sound art has yet to ensure a sustainable anchoring in the art market.

Against this backdrop, VIENNA SONIC explores possibilities in the framework of VIENNAFAIR The New Contemporary to make sound audible as an exclusive phenomenon in time and space and thereby put it up for artistic debate. With its experimental format, VIENNA SONIC aims to provide VIENNAFAIR The New Contemporary with a corresponding acoustic space. Musicians and sound artists are invited to participate in a process-oriented acoustic design of certain zones throughout the fair. In cooperation with Ars Electronica FutureLab, Linz and Ö1 Kunstradio, Vienna, a sound database will be compiled from material from the Prix Ars Electronica Archive and the Ö1 Kunstradio sound pool and then modified and manipulated live or via the Internet by artists such as Antye Greie aka AGF, Richard Dorfmeister, Chris Eckman, Rupert Huber, Irena Karpa, and Tamikrest. On each of the four days of the fair, a musical motif forms the departure point for the composition: Interval, Space, Speed, Groove. These themes originate from the sound pool of Tosca, who will present their latest, sixth album on the occasion of the opening of VIENNAFAIR The New Contemporary.

VIENNA SONIC: Concert Performance – Tosca and Colin Snapp
(Wednesday, September 19, 2012 – 10:00 pm)
As a special highlight to kick-off the VIENNA SONIC program, Tosca (Rupert Huber and Richard Dorfmeister) present their sixth original album in a concert performance together with Brooklyn video artist Colin Snapp.
Address: Odeon, Taborstraße 10, 1020 Vienna.
Admission with VIP card or special invitation. Registration required.

VIENNA SONIC: Sonic Nite (Friday, September 21, 2012, 6:00–9:00 pm)
The Sonic Nite in Hall A forms the climax of the VIENNA SONIC program.
6:00–7:00 pm: Rupert Huber live remix of the Tosca/Snapp performance and the VIENNA SONIC database with contributions from Antye Greie aka AGF, Chris Brokaw, Chris Eckman, and spoken word samples Irena Karpa.
7 – 8 pm: Soundscapes without tones. Including sound works and samples from: Sam Auinger, Bruce Odland, Bill Fontana, Rupert Huber, Berliner Theorie, Alien Productions and the Ars Electronica archive.
8 – 8.45 pm: Colin Snapp live sound mix. A live remix of the sounds of Colin Snappʼs video work.
8.45 – 9 pm: Intervention by A FAIR CAMP. A camp in a fair, a camp that is fair, a camp affair.

VIENNA LIVE
VIENNA LIVE is a VIENNAFAIR The New Contemporary series of events that shifts our visitors out of their typically passive role as spectators. Artists invite them to participate in creative processes.

EAT: Artist Cooking hosted by “1hourrestaurant” by René Stessl.
Usually the trained chef and learned artist René Stessl opens his “1hourrestaurant” somewhere on the streets. Everything he needs for his restaurant fits into a rucksack and a wheelbarrow: two chairs, one table, and a “fine-dining-three-course-menu”. At the fair he extends his “1hourrestaurant” by hosting “Artist Cooking”: He invites his artist-colleagues to create a special dish with him, which he serves in an intimate setting. Each lunch is set up as a performance and interactive event. “If you want to spread love, become a cook! Not a priest, Buddha, or a guru” – René Stessl. Venue and time will be announced.

PROTEST: A FAIR CAMP – A camp in a fair, a camp that is fair, a camp affair
From September 20 to 23, 2012, a non-stop workshop with computers, music machines, photocopy machines, drawings, paintings, poetry, and performances dedicated to Pussy Riot takes place in Hall A during opening hours. The participants who are solidaric with the Russian punk band and who will actively involve the visitors are: Vava Dudu, a singer in the band La Chatte aka VAVA DUDU, the poet Azzedine Saleck aka The Founder of the Desert that Hides the Forest Ltd., filmmaker and Russian translator Stanislav Dorochenkov aka The Duchess of Langeais, an actor working under the alias Taser Lipstick, the essayist and success-ist Damien Airault aka DA, and the musician Arthur Moulton aka WAW.

IMAGINE: Warren Neidich “In the Minds’ I” – Performance Installation
In the Mindʼs I is a one-on-one performance artwork in which Warren Neidich, an American artist based in Berlin and Los Angeles, utilizes the participantʼs visual memories of objects and scenarios which they choose from a catalog and creates works of art in their mindʼs eye. In the Mindʼs I takes place during opening hours, the location will be announced shortly.

EXPRES: Natalia Mali
The artist, born in the Northern Caucasus region, now living and working in Moscow and London, invites visitors to participate in a photo shoot in Hall A, during opening hours. There they have the opportunity to change their mode of dress into a national, ethnic, or pseudo-folk costume. During the performance, the “models” reinvent their identities and ultimately become “cultural monuments” – but also symbols or products of global consumerism that point to issues such as national identity, emigration, and multiculturalism.

BALANCE: Katya Bochavar
In cooperation with Yogawerkstatt.at and the Moscow-based artist, curator and architect Katya Bochavar, VIENNAFAIR The New Contemporary offers free yoga at various locations in Hall A, where visitors can find inner balance and peace amid the hectic fair environment.

LOVE: Maria Hassabi –
Spontaneous dance performances

Two dancers, Maria Hassabi, a native Cypriot, and Hristoula Harakas from Greece, now both living in New York, explore and subvert the space of the art fair in daily site-specific dances that occur spontaneously throughout VIENNAFAIR The New Contemporary. The performances deal with the paradoxical issues of a live performance searching for resolution: How to be present in the moment (of a live work) and still reflect upon the performanceʼs defining theoretical framework? The relationship between the audience and the performers, their mutually assigned spaces, movements, and roles, is implicated in the work as they share the sequence of what unfolds. It is within the time and space of this particular shared experience of shifting bodies and facial gestures, subtle fluxes and halted poses, that a truly plastic theater of contemporary live performance emerges.

POP: The Bruce High Quality Foundation
The Bruce High Quality Foundation is the official arbiter of the estate of fictive artist Bruce High Quality, a social sculptor in the spirit of Joseph Beuys. After the group was represented in Berlin in 2010 with an art market-critical film (“Lʼeau de Vie, Un Film de Jean-Luc Godard”, DUVE Berlin), they have now conceived a new work for their appearance in the framework of VIENNAFAIR The New Contemporary that targets the art and financial markets.
Inspired by a line in American author Don Delilloʼs novel “Cosmopolis” – the protagonist Eric Packer remembers a poem in which “a rat became the unit of currency” – a pack of human- scaled animatronic rats sing the Lorraine Ellison song “Stay With Me Baby”, an RnB classic from the mid-1960s. They are accompanied by another group called “Apology”, which albeit are mute. With their action, The Bruce High Quality Foundation focus on the notion of speculation, which has only grown stronger in the art market in recent times. The Sound sculpture can be heard on various locations throughout the fair.

VIENNA CLICK
VIENNA Click links the real space of the art fair with the virtual realm of the online world. Launched this year Click is a central program point of VIENNAFAIR The New Contemporary. Visitors can tap into the latest online information about the participating galleries, VIENNAFAIRʼs social media output, plus a range of art-based social media publications and key global art market indexes that form an interactive network providing up-to-date price information on contemporary art. Detailed information at www.viennafair.at

VIENNA STUDIO
With its special program for students at this yearʼs fair, VIENNAFAIR The New Contemporary builds upon its established relationships with the art academies in Vienna and has expanded its network to include universities in neighboring cities in Austria, Slovakia, Hungary, and the Czech Republic and their tertiary programs with a cultural focus that encompasses more than just the fine arts. In VIENNA STUDIO, from Thursday, September 20 to Sunday, September 23, 2012, art students will have the unique chance to experience the fair in a different way: One art expert and three artists will create performative conversations and guided tours through VIENNAFAIR The New Contemporary. On each of the four days at 11:00 am, one of the speakers invites students under the motto “Meet & Greet” to a breakfast followed by a work presentation. After the introduction, the group embarks on a short tour through the fair from 11:30 am to 12:00 pm. Also non-art students are welcome to join VIENNA STUDIO and win a valuable insiderʼs view into the art scene. Free entry upon presentation of a valid student ID card.

Irena Karpa (Thursday, September 20, 2012, 11:30 am – 12:00 pm)
Irena Karpa is a Ukrainian writer, performer, and journalist and is one of the most influential personalities active in the Ukrainian blogosphere. Her band QARPA is a regular on MTV Ukraine.

Oliver Richon (Friday, September 21, 2012, 11:30 am – 12:00 pm)
Olivier Richon is a Swiss-born artist based in London, whose work is presented with IBID PROJECTS at the fair. Currently, his photographic work can be seen in the exhibition “Another London. International Photographers Capture City Life 1930–1980” at the Tate Britain, Millbank in London.

Colin Snapp (Saturday, September 22, 2012, 11:30 am – 12:00 pm)
Colin Snapp is an American artist who lives and works in New York. In 2011, his work was included in projects at the Whitney Museum of American Art and the New Museum of Contemporary Art in New York.

Edelbert Köb (Sunday, September 23, 2012, 11:30 am – 12:00 pm)
In the period between 1974 and 2002, Edelbert Köb was a professor and pro-rector of the Academy of Fine Arts Vienna, president of the Vienna Secession (1982–1991), head of the Kunsthaus Bregenz (1990–2000), and director of the Museum Moderner Kunst Stiftung Ludwig Wien (2002–2010). Today he is active as a curator for national and international exhibitions and a founding member of the VF Beteiligungs KG, an Austrian group of art and culturally interested persons who own 30% of the VF Betriebsgesellschaft mbH.

The detailed program for VIENNA QUINTET, VIENNA TALKS, VIENNA SONIC, VIENNA LIVE, VIENNA STUDIO and VIENNA CLICK: www.viennafair.at

VIENNAFAIR The New Contemporary continues cooperation with departure, the creative agency of the City of Vienna
curated by_vienna is a project by departure that commissions co-operations between Viennaʼs leading contemporary art galleries and internationally renowned curators. Now in its fourth year, curated by_vienna 2012 will be held in 22 galleries throughout the city, opening on September 20 and running until October 25. Under the title “art or life: aesthetics and biopolitics”, this yearʼs project conceived by Eva Maria Stadler in cooperation with the galleries explores the interconnections between work, economy knowledge, and politics. The focus is centered on the question of how art approaches the interplay between work and life and what role it plays in the process. 25 curators have been invited to develop special exhibitions for the participating galleries. During VIENNAFAIR The New Contemporary an accompanying discussion program “art or life: in conversation” will take place at the curated by_vienna booth. Further information: www.curatedby.at

Intensified focus on Central, Eastern, and Southeastern Europe
About 30 percent of the galleries participating in VIENNAFAIR The New Contemporary are from the focus regions. Galleries from Bulgaria, Estonia, Croatia, Lithuania, Poland, Romania, Russia, Slovakia, Slovenia, the Czech Republic, Hungary, and the Ukraine are represented in the fair.

As in previous years, Erste Bank is facilitating the main focus on Central, Eastern and Southeastern European countries within VIENNAFAIR The New Contemporary. “We promote artists and galleries from the East and Southeastern regions of Europe by supporting galleries that would not have been able to participate in the fair because of their economic situation. As a result of this strategy, VIENNAFAIR The New Contemporary has developed a profile that we would like to continue to support under the new management,” states Ruth Goubran, head of Community Affairs and Sponsoring at Erste Bank.

Contemporary Turkish art also in the limelight in 2012
The successfully initiated dialogue between Vienna and the Bosporus will continue at the 2012 VIENNAFAIR The New Contemporary in the special project “DIYALOG”: Art from Turkey. Co-initiated and supported by OMV for the second time, six galleries from Istanbul – The Empire Project, MARS İstanbul, Galeri Nev İstanbul, NON, Rampa, Rodeo – will show a representative cross-section of the diversity of Turkeyʼs emerging contemporary art scene. In addition there will be an information zone about the art scene in Turkey. This special project is curated by art critic Nazlı Gűrlek who was born in Istanbul.

Over and above its economic engagement, the OMV would like to contribute to the cultural dialogue in the realm of contemporary art. In addition to Austria and Romania, Turkey is one of the international oil and gas companyʼs key markets.

Vienna Chamber of Commerce awards Gallery Prize for the best booth presentation once again in 2012
Already for the seventh time President Brigitte Jank will present the Galleries Prize of the Vienna Chamber of Commerce for the most innovative and exceptionally creative booth presentation at VIENNAFAIR The New Contemporary. Prize money in the amount of EUR 5000 will be awarded in two categories respectively: The “Emerging Gallery Prize” focuses on young galleries that were founded in the last five years. The “Established Gallery Prize” honors an established gallery whose many years of work and presence in Vienna have strengthened Viennaʼs position as a hub in the international art market.

Further steps toward internationalizing the Vienna art marketplace
In order to help advance the targeted internationalization of the Vienna art marketplace, VIENNAFAIR The New Contemporary opens doors for exhibitors to enter into new partnerships and business fields above and beyond the art market. In the framework of VIENNAFAIR The New Contemporary the international auction house Sothebyʼs will present select artworks from this yearʼs Autumn Auction of modern and contemporary art. Also the domestic auction house Dorotheum will present their varied selection of works at their own booth. Therewith VIENNAFAIR The New Contemporary has established new cooperations that represent yet another strong incentive for international collectors to come to Vienna. VIENNAFAIR The New Contemporary is pleased to announce two new partners:

VTB Capital Investment Management and Redline Capital Management S.A.
VTB Capital Investment Management is one of the key business divisions of VTB Capital, the VTB Groupʼs investment arm. Hence, VTB Capital Investment Management can employ the international platform and the experience of VTB Capitalʼs experts to provide distinct advantages to their existing and potential clients and to offer a wide range of investment solutions for individual and institutional investors. Their main services include open-ended unit investment funds and discretionary managed accounts for high net worth individuals and financial institutions, including money from pension funds, insurance companies, endowment funds of nonprofit organizations, and money from indemnification funds of self-regulating organizations. VTB Capital Investment Management is also engaged in the management of venture funds, private equity, and hedge funds.

Redline Capital Management S.A. facilitates cross border investment capital flows between Russia and international capital markets. It manages innovative investment vehicles with a focus on carefully selected economic growth stories around the world. Redline caters to ultra high net worth individuals and institutional investors and creates custom tailored investment products for them. Through the alliance with the Luxembourg-based East West United Bank, Redline offers a world-class suite of financial services and structuring solutions.

International Art Industry Forum – Another program highlight:
Information hub at the intersection of culture and economy.
Just before the opening of VIENNAFAIR The New Contemporary 2012, Skateʼs Art Market Research in cooperation with Deloitte Luxembourg, the Art Investment Council, The Art Newspaper, and leading personalities from cultural industries warmly invite you to participate in the first International Art Industry Forum on September 19 and 20. A high growth potential and a sheerly inexhaustible innovative power are predicted for the cultural economy and its affiliated creative industries. The International Art Industry Forum will explore the potential of this new economic branch from different perspectives. In five lecture blocks – The Evolution of the Art Industry: Four Perspectives, New Models in Art Investment, Who Will Invest in the Art Business, New Directions in Art Finance, and New E-Models in the Art Business – new models of art investment will be introduced, the possibilities of new cooperations between private investors, governmental funding organizations, and foundations in the funding of cultural projects will be discussed, new business models in art consulting and the rental of artworks presented, and the importance of the digital revolution for the art market will be emphasized on the basis of select best practice examples. Furthermore, a panel discussion at the end of the conference will present an outlook toward the developments we can expect in the coming years.

Among the speakers are Christoph Thun-Hohenstein, director, MAK (Vienna), Anna Somers Cocks, chief executive, The Art Newspaper (London), Anders Pattersen, managing director, ArtTactic (London), Spencer Hyman, Artfinder (London), Alexander Spuller, art collector and director of the Art Photography Fund (Vienna), Andrea Jungmann, managing director of Sothebyʼs Austria (Vienna), Michael Plummer, co-founder, Art Investment Council & Artvest (New York), Thomas Galbraith, director of Analytics, Artnet, New York, Noah Horowitz, author, “The Art of the Deal: Contemporary Art in a Global Financial Market” and managing director, The Amory Show (New York), and Etienne Schneider, Minister of the Economy and Foreign Trade, Luxembourg. Detailed information and registration under:
www.artindustryforum.com

Image: Halim Al Karim, Lost Memory 7, 2001. Photograph lambda print © AB Gallery, Lucerne

Press relations: VIENNAFAIR The New Contemporary
Christina Werner
w.hoch.2wei. Cultural Project Management
Breite Gasse 17/4, 1070 Vienna
T +43 (0)1 524 96 46-22, werner@kunstnet.at

Press Conference: 19 September 2012 10 a.m.

Messe Wien, Hall A, Entrance A
Messeplatz 1, 1020 Vienna
Opening Hours
Thursday, September 20, 2012, 11:00 am – 7:00 pm
Friday, September 21, 2012, 11:00 am – 9:00 pm
Saturday, September 22, 2012, 11:00 am – 7:00 pm
Sunday, September 23, 2012, 11:00 am – 6:00 pm
Tickets
€ 18.00 Day ticket for adults
€ 9.00 Reduced day ticket
€ 12.50 Reduced day ticket for clients and employees of sponsors
€ 29.00 4-day ticket
€ 9.00 After-Work-Ticket (Thursday/Friday starting at 4:00 pm)
Free entrance for children under 14

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